The Social Media Womble

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Distilling Complexity

Distillation (metaphorically) subjects a source to scrutiny before producing an interpretation in a simple yet considered form. In the literal process it’s reducing a liquid to its purest form. Making sense of the business world I entered following my career phase 1 (1994 - 2005) on the back of the entertainment industry I didn’t know what I didn’t know. I emerged intuitive a world at the dawn of mainstream social media. I entered the arena via a side door having met my first business networ...